Graham Beaufill, PGG Wrightson Real Estate Agent
John and Ann-Marie Renshaw owned a 382 hectare property in Waikite Valley, Waiotapu, 35 kilometres southeast of Rotorua.
They engaged Graham Beaufill of PGG Wrightson Real Estate, Rotorua to market their farm, electing to sell by auction. Comprising a 200 hectare dairy platform with a 40-a-side herringbone dairy shed, plus 150 hectares of dairy runoff and drystock land, they offered it for sale as a going concern. On auction day, in June 2015, 13 registered bidders were in the room, among around 80 people in attendance. Although bidding stopped before John and Ann-Marie’s reserve was met, they subsequently entered into negotiations with one of the parties, and eventually achieved a successful resolution.
“We decided to take our farm to market with PGG Wrightson as we wanted to sell it as a going concern, with stock and farm machinery included. With their livestock and other divisions, they were better equipped to do that than any other real estate company.
“We decided to go to auction because it was likely to give us the best price on the day, with only genuine people taking an interest, not leaving us waiting on a conditional sale and subject to the other party arranging finance.
“On auction day, when the bidding stopped, although it was close to the price we wanted, it wasn’t quite there. We realised we only had one chance, so we dug our toes in. After two and a half hours of discussion and haggling, all done through the auctioneer, we managed to reach agreement. Although it was a high stress experience, all parties were satisfied with the result.
“We were really happy with Graham, the salesperson working on our behalf. He went the extra mile and we could can see why he has all those certificates on his wall. As for Sloane, the auctioneer, as far as marketing properties through auction is concerned, we reckon he is the best in New Zealand. Between them, they did an outstanding job and we gave them both 100 per cent top marks for what they did for us.”
Graham Beaufill, PGG Wrightson Real Estate Agent
Karen and Cam Gray owned a 200 hectare property 28 kilometres north of Taupo, latterly producing 130,000 kilograms of milk solids per annum from 380 cows.
In the spring of 2014 they engaged Graham Beaufill and colleagues at PGG Wrightson Real Estate, Rotorua to market the property. As it was one of the first farms to go to the market during the season, values were difficult to determine and the Grays opted to sell by auction. Numerous potential purchasers attended on the day, in November 2014, and the property sold under the hammer at $3.8 million.
“We sought to sell our dairy unit and entrusted the selling process to the sales team at PGG Wrightson Real Estate in Rotorua.
“We met with Tony, Paul and Graham, who put forward an auction plan. They detailed the marketing process and a strategy we felt would suit our timeframes. Having not been through a selling process such as this before, we were assisted during the campaign with market feedback from both private inspections and open days.
“On the auction day we set our reserve, with positive assistance, and once the auction took place we realised a favourable result and sold the farm at auction.
“Overall we are happy to recommend the team that worked together for our benefit.”
Sloane Morpeth, PGG Wrightson Real Estate Agent
Natasha Tau’s 1.6 hectare lifestyle property at Rotokauri, 12 kilometres west of Hamilton, was marketed by Jo Dennis of PGG Wrightson Real Estate, Hamilton.
A spacious modern home with an in-ground salt water pool, paddocks, yards and stable stalls, it sold under auctioneer Sloane Morpeth’s hammer in August 2015.
“We had previously tried to sell with another company, without success. We wanted a quick result and thought a campaign with Jo around an auction was the fastest solution.
“Jo did an excellent job. Her work ethic and professionalism were faultless.
“We were very impressed with Sloane’s approach. He came to our home and developed a sense of passion for the property. He used that to conduct the auction with real heart, drawing on the emotional aspect. Focusing on his feel for the place, he challenged the bidding parties to pull out a little bit extra and come up with the best possible price.
“Before the auction, Sloane explained the worst case scenario, the best case scenario and covered his action plan. That took the edge off the day. He was not unrealistic or cocky. He gave us the reassurance that we had the power to walk out at any time, and there was no way he was pressuring us to make the sale.
“Both of them were clearly trying, hand over heart, to get the best result.
“They were selling on our behalf. We weren’t a number, or on a conveyor belt. It was a pleasant experience, where we felt valued as a customer.”