Simon Richards

+64 27 457 0990

Rural & Lifestyle Sales Consultant

Licensed Salesperson REA 2008

Timaru Regional Office

About Simon Richards

Simon Richards is from a South Canterbury farming background, having been involved in sales and marketing in the agricultural sector since the late 1990s.

Prior to joining the team at PGG Wrightson Real Estate, Simon was consistently in the top five selling consultants for a nationwide real estate company. These awards included overall number-one listing and selling consultant in both 2014 and 2016. Since joining PGG Wrightson Real Estate in 2018 Simon has been consistently recognised nationally in the top ten salespeople for both rural and lifestyle, and twice has achieved number one for lifestyle unit sales nationally.

These awards are a testament to Simon’s professional ability to successfully market, negotiate and sell properties of all shapes and sizes across the rural and lifestyle spectrum. Whether it is a dairy unit, sheep, beef or deer property, cropping farm or lifestyle block on the edge of town, Simon takes pride in offering a high level of service to both vendors and purchasers, which has resulted in much repeat and referral business.

Simon’s many contacts through business and sport make him a very recognised and approachable face in the community so if you are thinking of selling or buying, Simon will be happy to help you achieve your goals and objectives.

Simon is excited to be a part of PGG Wrightson’s growth strategy and utilise the company’s extensive nationwide network across all farming businesses in the best interests of his clients.

Simon has been supported full-time since 2018 by his personal assistant Anne-Marie Walther who has been involved in a wide range of roles within the real estate industry since 2009.  Anne-Marie has an extensive and broad knowledge of all facets of real estate ensuring Simon’s ability to focus on a front line role with Anne-Marie’s support and always providing the best possible service at all times with a team approach.

Sales Milestone Programme_$750M Blue_Horiztonal

Awards

2025/2026

NZ No 6 Rural Salesperson
NZ No 10 Lifestyle Salesperson
1st Rural Revenue South & Mid Canterbury

2024/2025

NZ No 5 Lifestyle Salesperson
NZ No 7 Rural Salesperson
1st Lifestyle Revenue South & Mid Canterbury; 2nd Rural Revenue South & Mid Canterbury

2023/2024

NZ No 3 Lifestyle Salesperson
NZ No 10 Rural Salesperson
1st Total Revenue South & Mid Canterbury; 1st Lifestyle Revenue South & Mid Canterbury; 1st Rural Revenue South & Mid Canterbury

2022/2023

NZ No 1 Unit Sales - Lifestyle
NZ No 2 Lifestyle Salesperson
NZ No 8 Rural Salesperson
1st Lifestyle Revenue South & Mid Canterbury; 2nd Rural Revenue South & Mid Canterbury

2021/2022

NZ No 1 Unit Sales - Lifestyle
NZ No 5 Lifestyle Salesperson
NZ No 6 Rural Salesperson
1st Lifestyle Revenue South & Mid Canterbury; 2nd Rural Revenue South & Mid Canterbury

Testimonials

"Have sold our last 3 properties with Simon which proves the 5 star rating."

Allan & Julie Kelly – 5 April 2026

"Achieved the best result for his clients by working hard and being realistic."

East Fields Farming Limited – 5 April 2026

"Simon kept us up to date from the get go and kept pushing to get the property sold."

Sam & Victoria Bishop – 6 February 2026

"Any questions and queries were quickly sorted out and the purchase proceeded smoothly. A hassle-free transaction quickly completed."

Kevin O'Connell – 7 April 2026

"From Simon's very first visit we found him very engaging and came well prepared to answer our questions and the best options to market the property. He and his team kept us well informed during the 5 week marketing campaign bringing qualified buyers over the property which ended with a very successful sale through the deadline treaty sale process. We highly recommend Simon and his PGW real estate team."

Richard Fraser – 08 April 2026

"We engaged Simon’s services as we had confidence in his market knowledge and experience. Throughout our selling process we felt Simon provided good feedback and guidance in what was a tricky market. He achieved an excellent result for us and provided a trusted professional conduit with our near neighbours and good friends who purchased the property. Having Simon as agent enabled us to keep a good professional relationship with our purchasing friends so at no time did we feel our friendship would come under strain. Simon's discretion and confidentiality was evident at all times and we never felt that was ever a source of concern. Our only point of concern came around the presenting of an extremely low offer which I felt was insulting from the potential buyer. This did knock our confidence somewhat at the time and I wonder if PGG should reconsider its policy of presenting all offers and think about offers needing to be within a certain percentage of market or govt valuation. Whilst I accept Simon had to present it, we weren’t happy to receive it. Overall we recommend Simon highly for his service and dedication and we would be happy to recommend to anyone selling farms in this market."

Paul & Fiona Scott – 19 April 2026

"Top job all round no fuss very available great results."

Bruce Washington – 22 April 2026

"Simon is a very professional agent who helped us buy our first home in New Zealand. While we understand his obligation is to his clients, he was very accommodating to our time and schedule and was honest the whole way through. While we were buyers we will certainly be contacting him if we ever decide to sell property ourselves."

Oliver Gaspar & Haylea Brown – 23 April 2026

"Simon has excellent knowledge of the property market in South Canterbury and we were well informed throughout the sales process. Outstanding professional customer service from the appraisal, right through to the sale."

Matt & Adele de Beer – 13 May 2026

"Great communicator who keep us fully in the picture. Weekly updates were welcomed."

Andrew Fitzsimons – 17 June 2026

"Knew the market which was great, advertising the property was top notch. Recommend Simon to sell your property."

Kylie Horton – 21 June 2026

"Simon’s integrity and professionalism stood out as he guided us through the process of purchase. He was always available for a quick question, had a depth of knowledge and was so helpful with the negotiation. We would highly recommend him."

Pam & James Dyer – 30 July 2026

"Simon and Calvin provided an excellent professional service, and went the extra mile when it counted."

VPS Properties Limited – 10 August 2026

"Simon kept us up to date with potential buyers, and liaised with us regularly with weekly reports. He appears laid back but actually works very hard to get the required result. Simon has an in depth knowledge of the market including knowledge of all sales in the area. At all times Simon was very professional to us the vendors."

Lyal Cullen & Marion Neill – 30 August 2026

The entire service provided by Simon and Sam to market and sell our property was excellent. We appreciated the outstanding communication throughout the whole process. We would definitely recommend them to anyone wanting to sell their property.

Tim & Nic Guerin

If you want a Rolls-Royce, you buy a Rolls-Royce, not a Morris Minor 1000, it’s the same when selling your property. If you want the best, employ the best. In our opinion, these guys are the best. They explained everything and made sure you understood fully, making things as easy as they can be. They’ve got all the contacts and go the extra mile for you.

Neville and Mary-Ellen Forrest

Simon Richards was a role model agent. Understated, under-hyped, punctual, reliable, considerate and a good communicator. Simon was thorough, responsible, and realistic in his advice, straight, restrained, and when he presented the offer, he exerted no undue pressure to accept it. We got a sale due to his efforts, much of his work unseen, within the range he told us to expect and within a good time frame in uncertain market conditions. Thoroughly professional and highly recommended.

Julian & Joanna Maze

We have recently sold our much loved family home, which we built a number of years ago. We had no hesitation in engaging Simon and Sam Richards as our agents, and were so pleased we did. Simon’s experience in the industry, calm reassuring manner and excellent advice were invaluable.  Simon ensured that the process from appraisal through to a successful sale was seamless. While Sam is establishing himself in the industry, he was heavily involved in the marketing and selling of our home. Sam’s enthusiasm, attention to detail, clear communication and feedback to us as clients was outstanding.  All our requests were dealt with quickly and efficiently, and we felt very comfortable working with Sam.  He has a great future ahead of him. We highly recommend Simon and Sam Richards either as individuals or a team.

Nigel & Virginia Davenport

"We recently used Simon and Sam to market and sell our property. We found them very professional and easy to deal with. They communicated well throughout the entire process with a successful sale that met our expectations.

We would use them again if required and highly recommend them to others looking at selling their property."

Allan & Julie Kelly

"Simon knows the market only too well and has a clientele base to match the property sale. Simon has a calming demeanour and his professionalism is unquestionable. We appreciated the strong follow-up attention with prompt communication."

Ferg and Sally McFetrich

"After a lifetime of farming and looking towards semi retirement we entrusted Simon & the PGGW Real Estate team to conduct the sale of our extensive sheep and beef property ‘Athlone Station’ at Albury South Canterbury, we were not disappointed.


From the time that we sat down and had the first discussions with Simon he made what looked like a daunting prospect a relatively smooth and easy process. Right from the start we wanted to make sure that the sale process was well planned and thought out and fitted well with our farming calendar and climatic limitations, and that in fact selling outright was our best retirement option, verses say leasing, share farming or employing a manager.
At no time during this initial discussion period did we feel under any pressure to sign a listing or agency agreement, Simon provided us with current market information and acted as a great sounding board for our many “what if” scenarios.


When marketing got underway early in the New Year, we were blown away by the high level of interest in the property and hence the number of viewings undertaken by Simon. I jokingly mentioned he might like to bring his sleeping bag and toothbrush! During this period Simon worked extremely hard in ensuring prospective purchasers were given a full appreciation of the scope and scale of the property and this was done, sometimes in less than desirable weather conditions.


The final sale process was conducted as a deadline treaty, at which we received 5 offers and an eventual sale result at what we considered as fair market value.
At all times Simon acted with the utmost professionalism and integrity and was very discreet in his handling of confidential information. Without hesitation we would highly recommend Simon to other prospective clients."

Bruce & Sheralyn McDougall

"It is extremely easy to recommend Simon Richards to anyone selling their property. We are recent recipients of Simon’s expertise and support during the sale of our rural property. From the appraisal to successful sale by Deadline Treaty, we could not fault him. Simon’s honest clear answers to our questions, organising to show the property at times that suited us, and his constant communication and follow-up reports were really appreciated. Simon made the process as easy as it could possibly be."

Julie and Nigel Newton

"Calvin and Simon have been excellent, they have ensured open communication, and felt they worked hard on our behalf to achieve the best possible outcome for us in a difficult market."

R, S & A

As Executor for a South-Canterbury cattle grazing farm, I selected PGG Wrightson to sell the property on an exclusive basis. My point of contact, Simon Richards, and the PGG support and admin team led by Anne-Marie Walther, were professional, competent and thorough throughout the marketing and sale process. The Covid-19 lockdown complicated and delayed the process and the market generally was challenging – but PGG maintained an excellent standard of communication as we dealt with those issues. There were no surprises and I had absolute confidence in Simon and his team. I would not hesitate to engage Simon and PGG Wrightson again.

Chris Baker

From the start to the finish of the marketing process we were impressed with Simon’s handling of our land sale. Simon’s experience, knowledge of the market and attention to detail was faultless. This combined with his calmness and friendly demeanour made a great deal of difference at a critical time.

Chris Elworthy

If you are looking for the services of a first class real estate agent then Simon Richards is the man. We have been involved with Simon in several transactions and would not hesitate to enlist his services again. Simon is highly professional, very aware of our expectations and is most respectful and courteous at all times. His follow up and contact is appropriate without being over the top. Simon is very easy to communicate with and no matter how busy he is, nothing is ever a bother. We have done so already, and will continue to recommend Simon for those requiring a top service.

Barry and Heather Scott

Simon successfully sold our property and we were thoroughly satisfied in the professional service Simon provided. Being a large third generation farm, the decision to sell was not made lightly and our confidence in Simon was rewarded as he journeyed with us through this significant chapter in our lives. His work ethic, sound marketing advice, confidentiality, realism, sensitivity and loyalty were outstanding.

Peter and Julianne Darling

Simon was really great sealing the deal on our property purchase in St Andrews. Simon presented the property the way it really was and after we took possession there were no surprises.

Magda and Remus Coman

We had our first contact with Simon 15 years ago in his former life as a fertiliser company rep. The friendship formed then was the foundation for our continuing relationship. For several years prior to listing our farm, Simon would call regularly, partly social and partly to keep up to date on our future plans. When the decision to retire was finally made there was no question as to whom the listing would be with - the agent who had shown interest in our future plans and who had maintained regular contact. From the first meeting in January when we signed up, through the marketing campaign in September with the many interested parties taken over the farm, to the opening of the tender offers in late October, Simon’s meticulous manner and consideration of our mixed feelings on the sale of a fourth generation (or long held) family farm couldn’t be faulted. Simon was always available at any time if we required him. Simon assured us that some things we worried about were not too relevant. We were particularly impressed that he kept us fully informed during the farm visits of potential buyer, we always knew to the hour when Simon or one of his colleagues would be on the farm. The whole sale exercise from start to finish was surprisingly smooth and went without a hitch – that was down to our agent Simon. His after sales service continued through advice sought and given on the purchase of our retirement home in town, which we felt was above and beyond his brief but for which we were very grateful.

John and Lorraine Williams

We have dealt with Simon on a number of occasions and more recently with the lease of our property. He respected the confidential nature of the process, was honest, approachable and always responded in a timely manner. We have no doubt that because of Simon’s knowledge and professional manner we got the best result we could have hoped for. We would highly recommend Simon Richards and wouldn’t hesitate to utilise his services again in the future if required.

Dan and Belinda Kelly

Simon Richards was in constant communication during the successful sale of our property. Bringing with him his extensive knowledge, accuracy and professional approach. Simon was an expert in his field and we highly recommend him as an outstanding agent. Many thanks.

Gary & Joce Webley

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